I spent this past (snowy) weekend at the 2017 Pop-Up Conference hosted by talk radio host, social media coach and web designer extraordinaire Sharvette Mitchell. The two-day conference featured a keynote speech by Kim Coles (from Living Single) and Channel 6’s Antoinette Essa. It was geared toward female entrepreneurs and the theme was “Monetize Your Platform.”
I know there are many writers who may not see themselves as businesswomen (or men). However, that could not be further from the truth. Even if we are lucky enough to be plucked up by a major publishing house, we have to depend on ourselves to market our work effectively. The artistic side of me tends to slink away from the word “sales” picturing a stereotypical, pushy car salesman. However, how are people supposed to know about or purchase your labor of love unless you learn to present it to the world? I know no one has ever knocked on my door asking to read my work.
I figured even if no part of the presentations catered to a writer, I would undoubtedly learn something I could apply. Right from the beginning, any doubts that I may have harbored about whether this was right for me were immediately squashed. Sharvette’s “Hey Girl Hey” ambassadors, Stacy Rodriguez and Toni Winston, were friendly and engaged me immediately. Her team was so organized I was tempted to sing “Formation” as things started to gear up. Registration was seamless and I was invited to sit at a table by a panel member, Yolanda Gray, a warm and welcoming life coach who made me feel right at home with her message of female empowerment.
After a rousing presentation by Confidence Coach, Speaker and Author Shirley T. whose emphasis on relationship building and connection made me walk right to her at the end of the evening and hug her, we were welcomed by Sharvette herself. I think she figured we were warmed up by the hors d’oeurves, conversation and Shirley T. so she threw us right into the fire. She broke us up into groups of 4 and we had to come up with a 60-second skit for one of our businesses. It wouldn’t have been so intimidating if Ms. Kim Coles herself hadn’t made a surprise appearance and watched all of our skits!
Needless to say, we made it through and it was a lot of fun! It was fascinating to see all of the joy and creativity pour out of all these women. It was the passion they had for their businesses that shone through more than anything. There were also plenty of other writers there so any fears I may have had about that were allayed on the first night.
The second day of the conference ran from 8:15-5 and there was so much useful content that I ran out of room in the notes section of the binder provided and moved on to filling up my journal. There were many highlights. They were panels on branding, going from ideation to execution, building media relationships with Antoinette Essa, a session about sales conversations led by skin care business owner Ellice Darien, and the keynote speech “Broadcast Your Brilliance” by Kim Coles.
One of the notable standouts was “Unlocking The Giant Within-Identify, Train and Unleash your Giant–I’ts Screaming to Come Out. It was led by Chief Apostle Olive C. Brown, a local author and Faith Coach. Her content was incredibly uplifting and I fell in love with the idea of “the female Giant.” It’s rare to see us presented that way, even when that’s exactly who we are and must be in this world.
Sharvette’s presentation about monetizing your platform provided the most useful, actionable content for me. She broke down specific tools and strategies to earn income online, even according to your gifts. She was insightful enough to realize some of us are better writers than speakers and vice versa and gave us options for both when creating and selling our products (ex. email courses vs. video courses). Her delivery made me feel like I needed to go home right now and get to work!
After the day was done, I was smiling. I hope I not only made connections but possible budding friendships. There was a lot of strength and grit in that room but there was an air of gratitude, service and connection fostered in that room, too.
Without a doubt, I will be popping back up for 2018.